Marketing and publicity is an ongoing process for an author but it’s important to have a launch event and create publicity and media interest around this.

What I do is pull together a plan and timetable for authors. We need to get creative to get noticed. One author handcuffed herself to the lion cage at the zoo and threw the key to the lions in a bid for publicity.

I’m not suggesting anything that extreme, but I discuss options and ideas with you and provide a detailed guide, including media contacts etc, on what to do for a month of intensive pre-launch activity that should get the ball rolling.